Search Engine optimization tools

In this post I will explain you about the tools necessary for the search engine optimization. The first and foremost work done before the process of optimization is the selection of niche.

The tools essential for the selection of this niche are the keyword elite and SEO elite. These two soft wares help a lot in the selection of the correct niche. If u select a wrong niche though you get ranked for that you may not get the desired traffic.

These soft wares are user friendly. They provide a lot of information necessary for the optimization. They provide information like the number of searches done for a particular keyword. The competition and standings of your site or blog for a particular keyword. This allows us to select the rite keyword to select and optimize.

But some investment has to be made for these soft wares. Keyword elite cost’s around $97 and SEO elite costs around $147. Though it sounds costly the money is worth spending for these soft wares.

For beginners it may sound disappointing. But nothing to worry even you have a way. Google itself provides you with this information. You can find this information in the adwords site. They will provide you with information about the search volume for the keyword, competition and the number of searches made in the recent past and all the information. It may not have all the information provided by Elite soft wares but it will be of lot of help for the beginners.

So before starting the project just select a good niche. Then just go through the Elite soft wares or the adwords tool and have a look at all the keywords and their search volume and competition and then select the write keywords and start your optimization.

For beginners I suggest to first select keywords with less competition though you have a lees search volume for that you will get into the first pages soon and that will help you in better ranking when you try for tougher keywords.

How to get Backlinks - 2

In the last post I was explaining about how to get backlinks without investing a penny. In this post I will explain you how to get backlinks through investment. Backlinks from valuable pr5 and more blogs or sites can be obtained thorough investment. But still it has some drawbacks.

Google may some times spy some sites which provide these backlinks. Hence we have to be careful before getting those backlinks. We should not depend on them for ever to get backlinks all our side track activities should be continued while getting our backlinks from these sites.

We should also not depend on a single site which provides these paid backlinks. If pr sites provided by that site are deindexed by Google then we may fall into problem. Register in more than one site and so that if one of them gets deindexed you will have another as a spare.

These sites can provide backlinks from sites having pr more than 5. But we should not get tempted with those page ranks. W should start with less ranked blogs in the beginning and later use the high pr sites.

Consistency should be maintained such that Google never thinks our site as a spam site. Initially we should get couple of backlinks per a week then we have to increase them gradually. A sudden increase in backlinks may warn the Google guys so must be careful in this issue.

I normally use sites like backlink solutions and link vana which provide me backlinks. I can get access to over 100 blogs a month for just 97$. But recently all the blogs under these backlinks solutions got deindexed but that didn’t matter to me at all as I never neglected the sources through which I get my backlinks. I’m still alive and I still rank for all my keywords.

How to get Backlinks

The factor that plays a very important role in the SEO field is a back link. The more effectively you get back links for your blog or site the more traffic it gets. More time should be invested for getting back links.

Most of the readers reading this blog are beginners and are not interested in buying links or may not have money to invest to buy these links. So how to get these back links without investing. There are a few techniques for that.

The first one is by using article sites and I think many of them must be familiar with technique. The more article sites you use the more juice you get. The first step is to make a list of free article sites where you can post your article with a back link to your site. When ever you have a new post for your blog just rewrite it and post it in all the article sites in your list. I already gave a list of a few article sites in one of my previous posts.

Article sites will have a very good ranking and whenever your article gets a good rank they will be indexed on the main which has a good rank and this gets you a back link from the ranked page.

The next technique which can be followed for obtaining free back links is through link exchange. For this you have to contact the people with good pr blogs. It depends on how you tackle them. If you can convince them you can have a back link from their blog. But better prefer a one way linking. Try to offer them a link from another blog of yours as link exchange may not add much juice.

Now we come to the most preferred technique used mostly these days. It is the usage of the WEB 2.0 sites or the social networks like mix.com, digg.com, propeller.com. You just have to post your article or a post on that site and they will be open for all viewers and if you get more votes then your page may get indexed in the front pages.

You can also use Squidoo and hubpages for getting back links. Google likes site like these and they get easily indexed on Google and gives you more juice. Just build a squidoo lens of a hubpage and put some back links to your site. Don’t forget to get some back links for them also.

The above discussed are the free techniques to get back links. Of course to beat the competitive keywords you need to have a back links from high pr sites and for that you need to have some investment. That’s why I suggest for beginners to select an easy keyword and optimize using these free techniques. After you start getting some money investment can be made to buy links and focus on competitive keywords.

In my next post I’ll explain how to buy links and which sites are to be preferred for buying and techniques involved in that process.